Nana-Technology
Film, stop motion, animation
Layers of Nana-technology stop motion
Nana technology was created to help elderly keep up with
modern technology using a basic computer program. They also offer face to face
tutorials and a 24 hour help line. Eventually you will learn how to interlink
your computer with technology around the house to make your life easier. Simple
tasks like turning the heating on, boiling the jug, or recording the latest
episode of Coronation Street can be completed with the click of a mouse.
The advertisement is meant catch the attention of people
that are finding trouble keeping up with technology and its exponential growth.
We want our ad to be directed at an elderly audience because they will be our
target market. The variety of devices that are included in our video relate to
the range of technology we offer support for. The advertisement is
straightforward and defines the intention of the company. At Nana Tec. we are
all about keeping things simple so we didn’t want to scare away our market
audience with flashy explosions and colours, so we kept it simple to make our
program more approachable. At the end of the ad the viewer is left with the
question: “Having trouble keeping up with technology?” we used this rhetorical
question to make the viewer question their ability and advertise our solution.
So, are you having trouble keeping up? Come see us at Nana Technology. Today.
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